‘World’s strongest’ beer with 32% strength launched…something else to worry about for alcoholics

November 27, 2009

Damn, E, who knew they made a beer just for you? One and done...but we know you would then drink three

This is a beer for our hero, Homer Simpson, or for the rest of the Too Old crew.  But, we probaly wouldn’t drink it, because you will see the pricetag below….

A controversial Scottish brewery has launched what it described as the world’s strongest beer – with a 32% alcohol content.

Tactical Nuclear Penguin has been unveiled by BrewDog of Fraserburgh.

That is some strong beer. No need for the Boilermakers anymore!

BrewDog was previously branded irresponsible for an 18.2% beer called Tokyo, which it then followed with a low alcohol beer called Nanny State.

Managing director James Watt said a limited supply of Tactical Nuclear Penguin would be sold for £30 each.

This is an extremely strong beer; it should be enjoyed in small servings and with an air of aristocratic nonchalance
Tactical Nuclear Penguin label warning

He said: “This beer is about pushing the boundaries, it is about taking innovation in beer to a whole new level.”

Mr Watt added that a beer such as Tactical Nuclear Penguin should be drunk in “spirit sized measures”.

A warning on the label states: “This is an extremely strong beer; it should be enjoyed in small servings and with an air of aristocratic nonchalance. In exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost.”

The issue is, who would really follow the directions?  They can have all the commercials that they want to, but people are not going to drink responsibly BECAUSE of the commercial, they will do it because they know it is the right thing to do.  This is just to protect their neck and pass responsibility to the drinker, which is where it should be.

sometimes, it's the cause AND the solution in the same bottle

However Jack Law, of Alcohol Focus Scotland, described it was a “cynical marketing ploy” and said: “We want to know why a brewer would produce a beer almost as strong as whisky.”

Uhmm…because people like to get faded for cheap?  because they can become a cheap date?  pick your reason.  Plus, some people like beer and hate whiskey.  Why should I have to drink a six pack to get my buzz on if one will do the trick?

The beer has been launched on the day alcohol was at the top of the political agenda with the unveiling of the Scottish government’s Alcohol Bill including proposals for minimum pricing on drink.

Meanwhile, BrewDog’s plans for a new headquarters to produce millions of bottles of beer a year have been approved by Aberdeenshire Council.

The decision was taken at a full council meeting despite having been recommended for refusal by officers because the site at Potterton, near Aberdeen, is in the green belt.

And in the end, beer wins again!  It’s the best way to get through Black Friday!

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