YUM Brands STINK
July 28, 2008
Thanx for blogging on this Steve. Didn’t hear a word in the press. That’s Bullsh-t. Yum brands is full of it.
They are one of the worst run Co.s in the world. With KFC, Pizza Hut, Taco Bell, Long John Silver’s, and A&W everyone agrees it should be doing twice as well. Remember “make a run for the border” campaign? Way to isolate an entire “Race”(FLOBW)of people from your strongest brand. So now Blacks join Mexicans in groups that don’t go to TB. Whos next Jews. How about you insult Italians in an Pizza Hut ad or Southerners & KFC.
Someone over at YUM take the MCD training course and learn how to market your restaurants. The strongest divisions, TB & KFC control their food segments and still struggle. Its not that tough. First day OTJ I would make the KFC menu more “on the go”, Pizza Hut more healthy,& TB more authentic to appeal to latins. This 50Cent incident is further proof that Yum needs to be taken over. What an insult. Change your name for 1 day. Offer 10k. Are they crazy? How about you adjust your menu for one day to 50cent. Wouldn’t that be better. Think even if 50Cent didn’t go for it you could still do it and make vague references to the Rapper. Anyway, I hope 50 sues the crap out of you. Either way YUM Stinks.
