In the spirit of Steve’s recent post about the horrifically unsanitary conditions at Rally’s I’ve decided to talk a bit about my frustration with the newer Burger King commercials. As Steve already pointed out, we here at Too Old don’t eat a ton of fast food. Nate is on this crazy new vegan kick and my freakish metabolism that kept me at a max of about 150 pounds for the first 25 years of my life regardless of my eating and drinking habits has finally begun to wane (as an aside, I am happy to report that I am currently the heaviest I have ever weighed and well on my way to my goal of 180 lbs). As such, I have not eaten much fast food in the last few months, but I will say that even if I was actively seeking out a such a diet, the new series of Burger King breakfast commercials have turned me off to the concept of “having it my way.” The new ads for the “Cheesy Bacon BK Wrapper” feature people in the future marveling at how we, in the past, eat our breakfast items separated out instead of crammed together in one easy to consume package. While I don’t have any particular problems with the ad campaign featuring a robotic king, I am baffled by how anyone in the ad department thought that the food item they were displaying on TV looks even remotely edible.
My understanding of fast food advertising is that the best way to get people to come try your new promotional items is to make it look delicious on screen. This can be done in a number of ways including magnifying the size of the item, using more fresh ingredients than would be normally available at the restaurant etc. – see how nice they made the whopper look:
We all know that when we get to a Burger King the whopper won’t actually look this appetizing, but the picture sold the meal and got us to the store, so chances are we’re gonna order it anyway with some hope that it remotely resembles the ad. This new breakfast wrap, however, looks worse than almost any fast food breakfast item I have ever seen. If they can’t even make it look good in the commercial I shudder to think of what it must actually look like when purchased. I’d post a picture her but a. I don’t want to make you nauseous from having to view the nasty processed cheese sauce and rubber-looking egg, and b. a google image search was unable to produce any pictorial evidence of this item’s existence (lucky you). I was, however, able to find another blog about this particular item. While I disagree wholeheartedly with this dude about the advertising of the product, he does seem to indicate that the product in real life does not even meet the expectations laid out by the commercial…sad.
